Startup Failure - Geographic Markets - Startup’s Downfall - Leadership in the Downfall - Leadership Assignment Help

Assignment Task:

Leadership Assignment Help

Further to our discussion, here is the detail of the ‘Startup Failure’ assignment. This is a group assignment that you may do in your existing entrepreneurship group. No individual submissions accepted. 

 You are required to choose a startup that was started within the last 20 years and failed and went out of business

 The company should not have been started more than 20 years ago. Companies older than that are less likely to give you an insight into the current nature of startups/companies and the factors influencing their downfall in the current market conditions.

 The startup must be from the US or Canada
 The following topics need to be covered:
o The founding conditions of the company:

 When was it started (which year), who started it, what lead the founders of the company to start the company, why was it a great idea

1.  What was product or service the company was selling?
2.  What was revenue model of the company?
3.  What were the geographic markets the company operated in?
4. What was their main customer segment?
5. Who were the main competitors of the startup?
6.  What were the main reasons the company started to experience failures?
7. What were the main causes that lead to the startup’s downfall?
8.  How did the company react to those causes?
9.  What were the corrective measures the company took to stay afloat?
10.  What was the role of the leadership in the downfall of the company?
11.  What was the role of market in the downfall of the company?
12.  What could they have done to avoid the failure of their startup
13.  You may not choose a standalone business such as a restaurant as your chosen company
14.  This assignment is completely based on secondary research, so any companies with no public record of success and failure cannot be considered for this assignment.
15.  No two group may work on the same company

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