Startup Venture Analysis Australian Entrepreneurship Mini-Cases - Management Assignment Help

Assignment Task:

Task:

A brief overview of a few dynamic start-ups participating in the Entrepreneurial Ecosystem in Australia (in no particular oder):

1. 99designs
Melbourne, Victoria

99designs connects designers and clients and let them choose their partnerships. Founded in 2008 by Matt Mickiewicz and Mark Harbottle as a forum to organise design contents, the start-up now helps businesses develop an online presence. Users can provide a brief of their requirements, create contests, choose designs or designer that fit their needs. 99designs has scaled considerably, with offices expanded to the United States and competitor acquisitions in Europe. The company received AUD 45 million and generated AUD 60 million in revenue in 2018.
 

2. Afterpay
Melbourne, Victoria

Credited to bringing “buy now pay later” (BNPL) service in Australia, Afterpay is a popular financial technology company that allows users to buy a product immediately and pay for it over time. Established in 2014, Afterpay brought over $250 million in revenue in 2019. A success story in brand awareness, the company boasts of over 7 million users and more than $250 million in revenue. Users can buy a product, use Afterpay app to purchase and then pay it out over 4 fortnights with no interest. Afterpay now operates in Canada, UK and US and New Zealand apart from Australia.
 

3. Canva
Sydney, New South Wales

With a market valuation of over $6 billion, Canva successfully busted the myth that a good design requires expensive software and extensive design knowledge. Instead, Canva made graphic design more accessible. What started as an online school yearbook design business, Fusion Books, became the driving platform for Canva, the one-stop-shop design site. The platform offers free and paid templates to create a variety of designs along with options for additional functionality, printing and shipping. Melanie Perkins, one of the company's founders and CEO believes in upskilling modern workforce. The start-up serves globally, has over 1100 employees, a range of acquired businesses and millions of users.

4. My Muscle Chef
Fairfield, New South Wales

My Muscle Chef delivered over 15 million meals last year! Valued at over $19 million, My Muscle Chef is a functional food company that provides healthy, ready to eat meals. Started by Tushar Menon in 2013, the company targets people interested in getting healthier, high protein, quick meals. Mr Menon found a market gap when he was unable to find relevant sources while searching for ‘ready-made meals with high protein’ online. He took this opportunity and started the business. The product become an instant success and after just three months, he was making $45,000 a week from 300 customers. Currently, apart from direct deliveries, the company offers meals through stockists and via gymnasiums.
 

5. HealthEngine
Perth, Western Australia

Founded in 2006 by Dr. Marcus Tan and Adam Yap, HealthEngine is an online platform that connects users to their general practitioner, specialist doctors, physiotherapists etc., at their convenience. The business started as a search directory aggregating health professionals. Eventually, this directory evolved into having a booking feature to accommodate the increasing demand. Now, with more than 15 million annual users, the app and web-based start-up allows users to find healthcare providers online, and book appointments 24/7. Healthcare providers can benefit by putting their clinic information online and increasing their visibility for free. In 2017, the company raised over $26.7 million in funding. Their website and app have over 11,000 practices to choose from.
 

6. HappyCo
Adelaide, South Australia

HappyCo supports tech industries and improves efficiency by developing customised suite of software for clients. The company has an app where users can reduce their workloads, manage workloads and replace it, if needed. The operations platform also builds mobile and cloud-based applications that can improve office functionality without the need for a large IT department. IT also gives real-time visibility into the software. HappyCo has over 2.2 million units on their platform, with their 60+ staff separated across two continents.
 

7. CitrusAd
Brisbane, Queensland

Launched in 2016, CitrusAd turns online retailer websites into targeted and revenue-generating digital advertising platforms. This process has transformed how retailers and advertisers manage e-commerce. Providing personalised, sponsored products, and ads is CitrusAd’s speciality. The company works with major retail partners such as Woolworths, Coles, The Iconic and others.

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