Statistical Analysis: Advertisements in Print Media- Report Writing Assignment Help

Internal Code: TV444

Report Writing Assignment Help:

Task: Statistical analysis Explain – pilot study done with 30 students (10 per advertisement) identified that the participants were able to understand the order of the answers ( best answer at the 4th always) so that in the study the answers shuffled to get the best out of the participants. Explain- Face validity done with a lecturer at the university and a professional in the newspaper advertising industry. Explain about sample- Randomly taken, 5 th person from the gate, if one not responds immediate next taken, explain about response rate….. Pls note : Cut and paste relevant table accordingly in the explanation. (Statistic tables attached herewith) Explain the frequency tables one by one (all 10 questions) Explain 7-10 questions separately in order to explain about company’s view to the customer. Questions 1 to 6 were analyzed separately according to the hypothesis. Descriptive analysis has to be given to each and every question according to the table- Q1 to Q6 (Descriptives). Analyze question by question in order to identify the value of each part of the advertisement. Ex: Headline, address etc Inferential analysis Explain why one way Anova is used ( when the independent variable is categorical and dependent variable is scale- as there are 3 categories oneway Anova ) Explain each question by white space percentage according to the table. When Sig Value is less than or equal to 0.05 - Consider as 0 - 0.5 – no memorization at all (of the contents of the advertisement) 0.5- 1.5 - less memorization 1.5 – 2.5 - moderate memorization 2.5 – 3 - high memorization Explain – post hoc analysis was done as Anova is significant Explain- As according to Levence Statistics Q2 is not significant, Dunnet T3 referred Explain according to the mean plots as well Overall memorization by the white space Explain according to the table Brief explanation according to the gender too. Reliability Explain – as alpha is .7 relaibility is ok Explain according to the sum of marks – according to the table Explain post hoc was done as it is significant. Conclude the hypothesis accordingly Statistical Analysis – Discussion – 2000 words with at least 30 references (Coventry Harvard style) Conclusion – 750 words with at least 10 references (Coventry Harvard style)