STC2SCR: Strategic Communication Practices - Organisational Analysis - Management Assignment Help

Assignment Task:

Learning objectives

By the end of this lecture you should: 

• Understand what is meant by “desk research” and be able to name some of the common research methods used as part of desk research 

• Be able to complete a SWOT analysis and a stakeholder map for an organisation  

• Overview of desk research and desk research techniques 

• Organisational analysis refresher

Desk research questions

What shape is our organisation currently in? (organisational analysis) 

• Organisational mission, values, plans 

• Strength, Weakness, Opportunities, Threats (SWOT analysis) 

• Resources – time, budget, internal expertise 

• Assumptions – what do we think we know but haven’t verified? 

• Who are our key stakeholders? (Mendelow’s matrix) 

What are we facing? (situational analysis) 

• Identification of current or future opportunities/trends/problems/issues/crises 

• Prioritisation 

• Identification of key publics and their needs/wants, emotional triggers etc 

• Determine the research question(s)

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