STC2SCR - Strategic Communication Research - Management Assignment Help

Assignment Task

Assignment 3: Communications brief based on research evidence 
Students will submit a 1200 word communications brief based on the template below or a similar template of your choice. This is the type of document you would need to present to a board to gain approval for a communications campaign to proceed.
Based on the PRIA format and project logic models the communication brief needs to contain:
Statement of problem
Brief description of research + main findings
Overarching goal
3-5 objectives (in SMART format)with their associated target audiences, key messages and communication tactics
Timelines for implementation
Evaluation plan for goal, objective and tactics
References
While assignment 2 is not expected to require many references, any information or statements requiring referencing are to be properly referenced using a consistent and recognised reference style (e.g. APA, Harvard, Vancouver etc). For more information about correct referencing technique, 

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