STC3ICM - Drawn From Methodologies - Issue Management Plan - Management Assignment Help

Assignment Task

Issue Management Plan

In this assessment you’ll develop an issue management plan for George Calombaris underpayment $7.8 million-dollar scandal.  

Relationship to assessment 3
Assessment Three –to develop a crisis management plan and crisis communication plan - will follow directly from this assignment, using the same organization you use in Assessment Two, and imagining/preparing/envisioning that the issue you have identified and planned for has since evolved into a crisis. Therefore, for Assignment Two, ensure you choose an issue that has the potential to become a future crisis. 

Step 1–Monitoring
? Analyze the business environment.
? Scan and monitor what is being said, written and done by public, media, interest groups, government and other opinion leaders.
? What is being said on social media?
? Are social trends emerging that can impact on the organization? (privacy, GMO, whistleblowers, environment, hacking, anti-vaccination, etc)
? Consider what may impact on the organisation or its divisions.

Step 2–Identification
? Assess from the business environment those elements that are important
? Look for new patterns emerging from what most people take for granted.
? Identify the issues that impact on the organisation and are gaining widespread support or interest.
? What is the type of issue and where is it in its lifecycle?

Step 3–Prioritization
? How far-reaching will an issue’s impact be (product sector, company, industry)?
? Assess what is at stake—Profit? Reputation? Freedom of action - regulation?
? What is the probability of occurrence?
? How immediate is the issue?

Step 4–Analysis
? Analyze the most important issues in some detail.
? Determine their probable impact on the company or its divisions as precisely as possible.
? Establish issue support teams if appropriate.
? Identify/rank stakeholders.

Step 5–Strategy decision
? Create a strategic response and define the focus of the message.
? Identify the target groups.
? What are the company’s strategic options?
? What resources are needed?
? What specific actions should be taken? By whom? When? With whom?
? Develop topline issue management communication messaging (can repeat into Communication plan)
Overarching objective:
A single objective – covers the issue, align with organizational strategies and objectives, specific, clear, unambiguous, measurable, understood and supported.
We must ensure our customers understand the value of our data transition, and efforts we are taking to keep their information secure. 
 

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