Highlights
1. Critically evaluate the changing competitive dynamics of the Market Place simulation over the 7 quarters. In your analysis, you should take the following into account:
a) What strategies were adopted by the other teams and how did their strategies change over time as the simulation progressed?
b) How did the other teams in your universe perform over the duration of the simulation? Explain and justify the measures used to evaluate and measure their performance;
2. Based on the available Market Place data, compare and contrast the strategies and performance of your team against that of the competitors. In your analysis, you should take the following into account:
a) Which strategies or decisions by your team account for any differences in the performance of your team when compared to that of the other competitors?
b) How well prepared is your team to compete in the future? Outline a brief plan of your intended strategies, including any proposed changes to investments in R&D, marketing and promotion, production and HRM strategies.
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