Stingray’s Marketing Plan and the Consumer Response - Management Assignment Help

Assignment Task

Part A

Gather information reviewed from Stingray’s Marketing Plan and the consumer response documented in the Marketing Report and conduct research to identify and present your rationale for a new focus of appeal and adjusted marketing mix. Your rationale (Part A) must will be documented by answering all of the following questions in the order outlined below and in line with the word counts shown. You are to present your rationale using simple and concise language.

You are required to:

• Identify and explain any key customer pressure points that have led them to slow sales growth (hint: investigate past trends and performance which may have led to this conclusion).
• Analysing the ARLS Marketing Quarterly Report, identify additional target market segments that Stingray could explore.
• What are their consumer priorities, needs, and preferences? What could be the new focus of appeal?

• Propose an adjusted marketing mix for the ARLS product to address what you have identified in the previous question.

Select a marketing mix with adjusted components that best satisfies this new target market.

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