Storytelling - Kelloggs - Art of Communicating - Visualization Assessment Answer

Assessment Task:

Storytelling Visualization Assessment Answer

Visualisation and Storytelling 

Good storytelling requires that our visuals are done properly. By that, it means that the visual is conveying facts correctly and is itself factual, and it does deliver the intended message to the audience. This is increasingly becoming important among employers and in some instances, visualisation questions are part of the interview process to ascertain your suitability as a data scientist hire. 

In interview scenarios, the common kind of ‘test’ comes in the form of (i) asking you to comment on an existing/given visualisation or (ii) asking you to walk them through the process of graphing a small data set. The aim is to ensure that you not only understand analytics but also the art of communicating that to stakeholders effectively. 

In this assignment, you will be asked to undertake three tasks related to the above. 

Tasks 

1.    The figure below is taken from a repository of “bad visualisations”. 
•    Comment what is wrong with this visual. 
•    Provide a visual to show how you would improve it. 
2.    You have been given a small data file containing different brands of cereals and their nutritional information. This file was provided to you by Kelloggs, which you can download from the LMS. 

Kelloggs has asked you to produce suitable visualisation(s) and to suggest a narrative that will position Kelloggs’ products as one of the best to consider compared to the competitors. 

3.    Edwin Tufte allegedly said, “Clutter and confusion are not attributes of data - they are shortcomings of design.” Please identify a visualisation that is particularly galling (offensive, annoying, you get my drift) to you. Please: 
•    Provide the visualisation 
•    Articulate why you find this visualisation such a good example of bad design 
•    Provide an alternative visualisation that demonstrates better practice.

Submission requirements

Your submission for this assignment will be a report that walks the marker through your thought process and to explain the design decisions you have taken in responding to each question. 

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