Strategic Action Plan to Improve - Management Assignment Help

Assignment Task

Aim: A strategic action plan to improve ONE sustainability challenge (NOT scandal) faced by a fictional company.

The use of a fictional case will allow you to have greater flexibility and freedom on what you want to focus on: e.g. you can exaggerate issues without being afraid of infringing intellectual property (IP) rights.

Research process: In order to develop your fictional company, you are expected to do an adequate amount of analytical research of existing companies within a chosen sector, in order to identify the major sustainability challenges they face. For instance, if you decide to develop a fictional car company, then you are expected to draw ideas from existing car companies such as Volkswagen, Ford, Mazda, etc.. Or if you wish to develop a case on fashion retail, you will draw ideas from companies such as Zara, H&M, etc.

You have to focus on a Sustainability procedural, operational, or mindset issue identified as a matter of business priority; ‘scandals’ are not accepted in this assignment.

So, as initial research process, you are expected to:

i. Select the sector

ii. Select a few companies within that sector to inform your analysis. You will have to acknowledge and list all the companies you drew ideas from in a formal written Disclaimer at the start or at the end of the presentation.

iii. Research and list the major sustainability issues these companies & sector are facing

iv. Inspired on the cases analyzed, build your fictional company. This should include sections such as the company’s vision and mission; objectives; five key departments within the company and their role in addressing the sustainability challenge identified.(e.g. Marketing, Research and Development (R&D), Finance, Operations, Human Resources) ; and mid/to long-term strategic plan of the company. More support and specific guidelines on individual roles and group synergy will be provided in the seminars/scheduled tutorials.

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