Strategic Analysis of in The Sri Lankan Market Uncovering Opportunities and Challenges Assignment

Assignment Task

Questions

1. Select any product line from the selected organization and explain how the chosen business has in Ouenccd Sri Lankan custonRcrs 10 buy the product that you picked?

2. Identify the segmentation variables used by the organization in order 10 segmen 1he market for The selectced product (The variablts should consist of geograph ic, dentographic behavioural, and psychological?

3. Identify the targeting strategy chosen by the co1npany in order to pick the target marke With reasons?

4. Identify positioning bases the organization has chosen to position the said product in customers by dra\ving the positioning?

5. Identify The Types of features you found in 1he product as fnnetional fe.atures and psychological features?

6. Identify the pricing stratcgy used by the organization for the product that you picked when selling it in the Sri Lanknn market with suitable justifications?

7. Asses the distribution strategy folloncd by the orgnnizntion in order to distribu the product?

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