Highlights
Assessment Case- Business profile summary
The following pages contain basic-level company and industry profile data to assist you with your assessment in both Course 1 on ‘Strategy Formulation’ and Course 2 on ‘Strategic Capabilities’.
Note: The information in this document is presented at a basic level only. You are expected to complete significant further research on the organization, its competitors and the environment to satisfy the requirements of your two assessments.
NTUC FairPrice Co-Operative Pte Ltd

Assessment Application
In Assessment 2, you will be required to take the key learnings from Assessment 1 and lay out strategic recommendations for the previously nominated assignment to leverage and build capabilities that will allow the organisation to exploit the identified opportunities and mitigate risks from threats.
Please review the specific assessment instructions for details of both assessments to fully appreciate what is required of you in completing each assessment.
Project
Project Overview
For your graded assessment, you will need to prepare a written report of ~ 2,500 words that require you to examine and apply the key concepts and tools of strategic capabilities.
Project Structure
For this project as well, you have to analyze the same case which was used in the first course. This time, you have to assume the perspective of a strategy consultant retained by the senior management of the organization. Your brief is to provide an analysis of the company’s current strategy, evaluate its capacity, and recommend areas of improvement.
Report Format – NTUC Company
1. Exec summary – Introduction
2. Table of contents
3. external environment analysis (opportunities and threats) ( this is 1st assignment and referencing should be there with summary of first assignment)
4. internal environment analysis – NTUC Company
a. small wood, Ulrich, make some assumptions on 11 capabilities research about the NTUC company
b. Dynamic Capabilities, elaboration
c. VRIO capabilities,
d. value chain,
e. 5 P’s of marketing,
f. segment target strategy, premium Or value brand for NTUC company brief where the company can have competitive advantage, align with NTUC primary and secondary activities. Distinctive capabilities and competencies,
5. Strategy analysis (
a. Business level strategic Analysis - BCG, porters generic framework, strategic clock
b. Corporate level Strategic Analysis - Ansoff /GE Matrix and cost leadership difference Parent Fit Matrix)
6. Organization structure ( 7 S frame work, analysis, portfolio analysis, GE matrix, Parent Matrix, IN Balance score card just show where you want to improve in one of the significant improvement, and analysis)
7. Strategy formulation (All analysis identifies the key strategy for NTUC, short term, Medium and long term)
Reference List
Appendix
Conclusion - Final goal is we did external environmental analysis in first report and in second report you are internal requirement analysis, and you are framing the strategy for NTUC, use the frameworks should be detailed and some insights should come to derive a particular strategy which will help NTUC.
Your report should respond to the following questions:
1. What external environmental conditions is the organisation facing?
2. What are the organisation's internal environmental conditions?
3. How does the organisation currently build a competitive advantage through its business and corporate-level strategies?
4. How does the organisation's design enable these strategies?
5. What recommendations can you make to improve the organisation’s strategic prospects?
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