Strategic Brand Planning - Report Writing - Management Assignment Help

Assignment Task:

 
Task:  
Assignment 2 builds upon the first assignment and strategy and brand planning in the same industry sector.  In assignment 1 you already considered relevant market characteristics and identified key challenges and opportunities for the industry players. 
For assignment 2 you will be given a specific company, product and brand, as well as a particular country to focus on.
You are now required to apply the strategy and planning concepts and theories covered in the unit to develop an appropriate brand strategy plan. 

SPECIFIC DETAILS:

Assignment background and industry context
This assignment involves strategy development and planning. It will improve your appreciation of the strategic management process, as well as the strategic importance of brand. In the assignment you will perform the same tasks undertaken by managers during a brand launch. More specifically you will describe the strategic rationale for a brand launch, set clear brand marketing objectives and consider the type of information to be collected to evaluate brand performance. 

The challenging tobacco marketing environment has resulted in the recent development of ‘new-generation’ products that seek to achieve a variety of strategic objectives. For Assignment 2 you will focus on one of these new product categories - e-cigarettes. 

Public health advocates in Australia have a different perspective on e-cigarettes, compared to other countries such as the UK. As illustration, in Australia there are some complex laws surrounding the sale of e-cigarettes, whereas in the UK they are widely available and promoted as a less harmful alternative to smoking. Needless to say there is a rigorous ongoing debate about this product category. As illustration, see 
 

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