Strategic Change Management - Essay Writing - Strategic Management Assignment Help

Assignment Task

Scenario
GPDocs is an online system for supporting General Practice to maintain policies and procedures.
Your local GPDOCS medical practice, has traditionally been open to serve patients from 8h00 – 17h00 Mondays to Fridays and closes on weekends. GPDOCS medical practice is entirely government funded and has no private patients. The practice employs 13 doctors, 4 nurses and 15 administration staff.

GPDOCS provides free medical services to 15,000 registered patients in South London. The Practice Manager, Mr Dee, at GPDOCS is involved in managing all of the business aspects of the practice such as making sure that the right systems are in place to provide a high quality of patient care, human resources, finance, patient safety, premises and equipment and information technology. The Practice Manager also supports the GPs and other medical professionals with delivering patient services and also helps to develop extended services to enhance patient care.

A change in government policy has meant that GPDOCS must now be open from 7h00-20h00 Monday to Friday, and also open on Saturdays 9h00-14h00. Although the government changed policy and the contract, it has not offered any additional funding to deliver the enhanced service. The government has also stated that the change must be implemented within a three-month time frame.

GPDOCS staff received the news with dismay but accept that they will have to reorganise their work patterns to accommodate the change in policy. The Practice Manager, Mr Dee, has been tasked with the development of a change strategy and has asked for your help.

Task – Business Memo

Instructions:

The Practice Manager, Mr Dee, has read that leadership is a critical success factor in most transformational changes. He has also read that it often helpful to employ external consultants as change agents. He has asked you to draft a memo for GPSDOCS board that analyses :

1.    The relationship between leadership and change agents in transformational change
2.    The characteristics and attributes of change agents
3.    The relative importance of change agents and their role
4.    The advantages and disadvantages of using external consultants as change agents.

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