Strategic Digital Marketing Plan - Management Assignment Help

Assignment Task

The student is required to use a Tourism or Hospitality enterprise and develop a Digital marketing plan for the next three years for their chosen Hospitality/Tourism company.

Your Digital Marketing Plan should include:

Opportunity

• Digital contribution review using analytics customized to the business – What is digital marketing contributing now?
• Current digital marketing capabilities – How will we improve our governance of digital marketing?
• Digital or Multichannel SWOT – What are the key issues we need to manage?
• Defined SMART Goals, Objectives and KPIs – What will digital marketing contribute in the next planning period.

Strategy

• Vision for digital channels – What will digital marketing contribute in the long-term.
• Segmentation and Targeting – What existing and new targeting approaches will we use to boost acquisition and retention?
• Value Proposition – How can we improve value delivered by our brand(s)?
• Budget for investment – What budget is needed to implement strategic digital initiatives?

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