Strategic Global Marketing - Report Writing - Management Assignment Help

Assignment Task

Your Roles

Background

During the Strategic Global Marketing module, you are exposed to key aspects of strategic marketing planning that can be applied to a number of contexts such as services, business-to-business, retail and small-to-medium enterprises (SMEs). In the process, you are encouraged to identify the challenges that organisations might face in trying to enhance their corporate brand and reputation in these contexts and how they need to respond to the challenges of an increasingly global environment. You now have an opportunity to explore one organisation in detail. Your choice should be focused on one of the following sectors:

The organisation may operate globally, regionally or nationally. In making your choice, you should ensure that sufficient material is available from sources such as the Financial Times, MINTEL and Keynote.

Please note: this assignment is based on available secondary data. Direct and personal contact with your chosen organisation is strictly forbidden.

Requirement

This assignment comprises two elements, details of which can be found below:

Assessed Element

A 4000-word individual report that represents 100% of the module grade.

Assume that your chosen organisation wishes to expand at home and internationally after a thorough review of its current competitive position. Using appropriate models, theories and frameworks, your brief is to:

1. Analyse your chosen organisation’s current competitive position in the external environment in both the:

Macro external (PESTEL) environments and critically evaluate two key opportunities and two threats, and implications for your chosen organisation that it needs to respond to in an increasingly dynamic global environment.

Micro external (5 Forces) environments and critically evaluate two key opportunities (positive forces) and two threats (negative forces), and implications for your chosen organisations that it needs to respond to in an increasingly dynamic global environment.

2. Analyse the internal environment strengths and weaknesses of the organisation (resources, capabilities, vision and mission statements and CSR) and critically evaluate how the strengths address the opportunities from macro and micro environment in task 1, and what actions need to be taken to recover/reduce the weaknesses in order to overcome the threats and the challenges of operating in an increasingly global environment.
3. Analyse a foreign country’s market opportunities for your chosen organisation (a foreign country’s domestic market conditions; such as income level, consumer segments, legal and political atmosphere etc...) and decide on which country to enter.

You should provide a critical view how your chosen organisation should take some opportunities and threats in the dynamic global environment (external and internal) in combination with the overseas opportunities (a country’s domestic market conditions) to enter the country’s market on which you decided to enter. Based on this critical view, you should also recommend an appropriate market entry mode (N.B. You must NOT choose your own country for this exercise).

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