Strategic Human Resource Management - Mr. Axel Erate Case Study - Management Assignment Help

Assignment Task

Scenario

A few years ago, Mr. Axel Erate, a friend of yours, developed and App for iPhone that became so popular that it was sold for £4,000,000.00 to Apple. Over the years, your friend spent most of the money on cars, luxury holidays, and a failed venture in a pharmacy specialising in homeopathic remedies.

However, after reading an article concerning the Internet of Things, Mr Erate recently started up a company called UrPhone4Everything® which specialises in creating customised mobile controlled solutions within a home to control everything from coffee machine to lightning, TV or heating system.

Mr Erate started the company with 2 friends: one who specialised in coding, the other who specialised in hardware purchase and installation. He took a more commercial role and was in charge of the website, marketing and finance. The mission statement of UrPhone4Everything® is “Make your life simpler by connecting everything”. Its vision is “To be the market leader in intelligent home control”.

Instruction: Prepare a sales pitch in which you should:

1. Explain the importance of Strategic Human Resource Management (HRM) and how you could add value to UrPhone4Everything, in particular you should discuss how strategic HRM could be linked with other departments.

2. Explain the roles you could play at UrPhone4Everything® and their purposes

3. Analyse the factors that UrPhone4Everything® should consider before HR planning.

4. Determine some preliminary HR requirements for the organisation considering the new contract.

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