Strategic Implications - Development - Digital Marketing Assignment Help

Assignment Task :

Task 1 (c) Strategic Implications

• State Current Strategy according to Ansoff
• What findings from 1 b impact the current strategy
• What factors threaten
• What factors present opportunity
• What other opportunities now exist to develop the strategy further
• New strategic options to apply to improve (apply SAFF- discuss options to ascertain whether to improve an existing product or develop new product or service
• Adapt elements of 7S that are relevant and not covered in ANSOFF Mckinsey Customer Journey SAFF to assess which strategic options are accessible to the organization
• Impact on Target Audience – Targeting strategies – segmentation Are we still targeting the same audience? Do we need to change who we are targeting or how we are targeting?

Task 2 Strategy Development
(a) Digital Personas

•  Introduce the customer segments –needs and wants- age –gender – occupation geo-demographic information
•  Customer behavior (how do they behave digitally google analytics- CRM – insights – ctr – cost to acquire- channels – more mobile or laptops -hours per week spent online – who are they? statistics from own platform

2 Personas
Justification from previous findings digital behavior – think about the benefits and challenges influencers
benefits they gain from products
 

Task 2 (b)
Develop 2 digital Marketing Objectives focused on developing or improving digital services to increase customer acquisition based on personas SMART

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