Strategic International Marketing Plan Report Writing - Marketing Assignment Help

Assignment Task

Task description :This is the second part of the strategic international marketing plan to be developed by students, which extends Report 1. With the background information and the understanding of the environment in Report
 

1, the emphasis of this second part of the strategic international marketing plan is on the target market and competitive analyses, and the development of appropriate market entry strategy as well as the international marketing mix strategies for the product or service that will be launched in the selected foreign country market

International Product strategy
Discuss the international product strategy (e.g. product standardisation, product adaptation, product branding) and provide justifications for your recommendation.

International pricing Strategy
Discuss the international pricing strategy (e.g. price skimming, market pricing, penetration pricing) and provide justifications for your recommendation.

International Promotion and communication strategy
Discuss the international promotional/communication strategy (e.g. advertising, sales promotion, direct marketing) and provide justifications for your recommendation.

International channel and Physical distribution strategy
Discuss the international channels and physical distribution strategy (e.g. distribution system, channel and relationships, integrated, independent logistics, transportation, warehousing) and provide justifications for your recommendation.

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