Strategic Leadership - Organizational Structures and Governance - Management Assignment Help

Assignment Task :

1.1 Introduction
Strategic Management has become one of the most critical components of any management qualification. The ability to think and analyze in a strategic way is absolutely vital to be able to succeed in the private, public or third sector. The nature of the Hospitality, Events, Aviation and Tourism sectors, with their inherent perishability and focus on experiences, present additional challenges that senior managers have to rise to meet. These dynamic sectors require highly competent strategic thinkers.

Learning outcomes to be assessed 

At the end of this module students should be able to:

LO1 Appraise the strategic performance of a hospitality/tourism/aviation/events company.

LO2 Critically evaluate trends in the environment in which these companies operate both locally and globally.

LO3 Comparatively assess a strategic group of hospitality/tourism/aviation/events company and evaluate their ability to respond to trends in the local and global environment.

LO4 Identify and justify the strategic choices and growth options available to hospitality /tourism/aviation/events companies.

POINT 1:

Objective: Mission and Vision of any organization be it a small business or a big chain of Hotels to achieve " One has to do   Up Manship over its rivals to evade razor-sharp competition with cutting-edge differentiation of its offerings/products/services/deliveries etc as the case may be.

POINT 2:

VRIO may be an extension of SWOT analysis to a great extent, the prime objective of SWOT analysis of any organization is to establish a proven management framework for superlative branding of its benchmark performance with profit earning business w.r.t its competitors and equitable industry. 

POINT 3:

VALUABLE-RESOURCE-IMMITABILTY-ORGANIZATION: MANPOWER, VENDOR CHAIN, FINANCIAL, COST STRUCTURE, DISTRIBUTION NETWORK, PATENTS, R&D (can be explained with examples related to hotels or known product brands) 

To evaluate an organization's external environment to consolidate and enhance its internal capabilities to complement each other. 

Can give the example of any hotel brand's example such as ITC/JW Marriott etc with few well-understood examples/citations. (or even give cutting edge salient features of any hospitality industry over others) 

To improve the " microenvironment" of any organization by converting its "RESOURCE" into a permanent competitive advantage. 

 An organization be it a hotel or any should strive for PATENT / TRADEMARK which will differentiate them from other competitors addressing the RARITY & IN-IMMITABILITY aspect for a significant period of time. Any PATENT insulates the organization for good 14 years to enjoy exclusive monopolistic or oligopolistic (limited competition) business, earning revenue with high-profit margins. 

To achieve such a state of business edge, an organization's internal resources is required to be engaged towards R&D & gather continuous competitive market update for identifying such potential aspects to succeed.

 COST STRUCTURE of any business house has to be COMPETITIVE at the end of the day and thus highest optimization of all its resources (be it internal & external) is an absolute necessity.

 DISTRIBUTION network or easy market reach be it regional and across the country has to be at its efficient best with easy access.  Thus, it needs organizations "operation efficiency".  To achieve this " identifying local managed resources.

FINANCIAL STRENGTH and its Discipline Management - another VALUABLE aspect for the long term sustainability of an organization.

BUSINESS INTELLIGENCE: To be aware of faster obsolescence of technology, customer demand, and needs, etc and be ahead of time from its competitors.

 With an effective identification & implementation of these key trigger points, when all 4 ( V, R,I, O) become YES, a business house become a stable & self-sustainable organization with the proactive involvement of its "internal customers" - EMPLOYEES/VENDORS CHAINS, etc + " external customer’s -by making them happy and satisfied.

 ALL THESE WILL AUTOMATICALLY LEAD AN ORGANIZATION to build its CORE COMPETENCE & then the ultimate mission of PROFIT MAKING & GROWTH is achieved.

 BEING A PART OF A HEALTHY GROWING ORGANIZATION, IT PAVES WAY FOR ALL EMPLOYEES GROWTH (BOTH SOCIAL & CAREER POINT OF VIEW).

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