Strategic Management for JD Sports PLC Case Study - Management Assignment Help

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Assignment Task

 


Details of Assessment
You are the newly appointed strategic consultant with JD Sports PLC a UK based retailer of fashionable branded sports and casual wear. The board of directors in UK has decided to expand the business in Real Estate Market in the UK. Therefore, you are instructed to prepare a report suggesting the best strategic direction for the firm to grow into another market, and to develop strategies that will help them to create a competitive advantage and achieve their strategic objectives. You need to consider effectively scanning both the internal and external environment for JD Sports in order to help the business to explore new opportunities in the Real Estate Market.
Company Background
Established in the year 1983 by John Wardle and David Makin, JD Sports has long been established as the leading UK specialist retailer of fashionable branded, sports and casual wear. What started as a single shop in Bury, England has now expanded across the UK, and by 1996, JD Sports has opened a total of 56 stores. By 2011, JD Sports has dominated most of the EU, primarily in Germany, Ireland, France, Netherlands and Spain, with Denmark and Sweden to follow suit. At this moment in time, JD Sports was already regarded as the most innovative visual merchandiser of sportswear with the best and most exclusive stylish range. Fast forward to 2016, JD Sports officially launched its first store in Asia, right here in Malaysia. In November, JD Sports opened its first flagship store in Pavilion Elite, Kuala Lumpur, and its third store in Asia in Sunway Velocity, Cheras. Nevertheless, JD Sports looks forward to diversify their business into Real Estate Market in the days to come. However, for better understanding of the organisation you are required to research the given organisation including its challenges and strategic management approach to expand in into this new market.
• Applying the knowledge of relevant strategic management frameworks, you need to
• Carry out the external analysis
• Address the internal analysis
• Identify key issues, evaluate alternatives and make conclusions based on thorough analysis.

    


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