Highlights
PREPARE A CASE STUDY IN SPORT MANAGEMENT
Students are required to investigate and prepare a detailed case study describing a sport management related example of the concepts of strategic management as discussed in class. The case study will be presented in three parts and should address a strategic issue or problem for a subject organisation.
Part 1 (approx 1500 words) will comprise an introduction and all the relevant details of the case under investigation describing a logical sequence of events as it applies to the case. You should endeavour to tell the story as it relates to the case. The structure and layout of the case is paramount, with an organisational background section, presentation of data and explanation of the key strategic issue or problem in the environment of the organisation expected in this section. As this is a capstone unit, students will be expected to gather all relevant information pertaining to the case under investigation.
Part 2 (approx 2000 words) will provide a detailed analysis of the case and the important points as they relate to strategic management. This section should include a series of key questions that illustrate the key issues in the case. Key issues to be addressed in Part 2 include an analytical overview (as opposed to descriptive background provided in Part 1) of the industry and competitive analysis, company situation analysis, strategy and competitive advantage, strategy formulation and implementation. Tools from the unit should be used as part of the analysis. Other issues may be relevant depending on the case itself and they might include strategic change, control, leadership, culture and measures of organisational performance.
Part 3 (approx 1500 words) will provide key leanings and recommendations from the case. This section should present a solution(s) to be adopted, the adoption of which should be justified relative to the problem. Critically, this section should develop a response appropriate to the sport industry context, with the impact of the solution presented. The impact of the solution should be discussed with the consideration of global or diverse communities that the organisation may serve. You may find it helpful to formulate some questions, and answer them.
HOW TO WRITE THIS CASE STUDY
This assessment (as a strategic management case) is distinct from other assessments from your course to date. As such, you are heavily advised not to replicate material from past assessments you may have completed. Please consider this from a (self) plagiarism perspective as well as the suitability of the content you present in your assessment.
Your case study should academic references and incorporate key aspects from the unit as well as additional material sourced from high-quality peer-reviewed journals, in particular in Part 2 and 3 of the case.
Check the Rubric before writing your case study.
The case study will comprise a front page (with the name and id of the student, a title and the number of words), a table of content, an executive summary, introduction, the three parts, a reference list and appendix if necessary. The last part of the case study (the recommendations) can include a conclusion but a dedicated section is not needed.
Make sure that you are aware of the support services available and issues of plagiarism and collusion. See Student Resources & Support Website as well as Academic and study skills.
Also see the resources and links below to help you frame and write your case.
• How to Write and Format a Business Case Study. Case Study Structure, Format and Components.
• How to write business case studies. (Slideshare)
• Referencing should be in APA 6th. More information can be found here
• For general academic support in a variety of areas please click here
SUBMISSION INSTRUCTIONS
Students are to submit their file (in one Microsoft Word document) using the proper Dropbox in the CloudDeakin site.
You must keep a backup copy of every assignment you submit, until the marked assignment has been returned to you. In the unlikely event that one of your assignments is misplaced, you will need to submit your backup copy.
Any work you submit may be checked by electronic or other means for the purposes of detecting collusion and/or plagiarism.
When you are required to submit an assignment through your CloudDeakin unit site, you will receive an email to your Deakin email address confirming that it has been submitted. You should check that you can see your assignment in the Submissions view of the Assignment dropbox folder after upload, and check for, and keep, the email receipt for the submission.
ADDITIONAL NOTES
•Penalties for late submission: The following marking penalties will apply if you submit an assessment task after the due date without an approved extension: 5% will be deducted from available marks for each day up to five days, and work that is submitted more than five days after the due date will not be marked. You will receive 0% for the task. 'Day' means working day for paper submissions and calendar day for electronic submissions. The Unit Chair may refuse to accept a late submission where it is unreasonable or impracticable to assess the task after the due date.
• A variance of 10% is acceptable, anything beyond that will incur a penalty
• Assessment Feedback: Students who submit their work by the due date will receive their marks and feedback on CloudDeakin within two weeks.
• For more information about academic misconduct, special consideration, extensions, and assessment feedback, please refer to the document Your rights and responsibilities as a student in this Unit in the first folder next to the Unit Guide of the Resources area in the CloudDeakin unit site.
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