Strategic Management in Tourism and Hospitality Management Assignment Help

Assignment Task

Subject Title Strategic Management in Tourism and Hospitality
Assessment instructions You have recently been appointed as the Chief Executive Officer of your chosen tourism and/or hospitality organisation.
Research the current strategy of your chosen organisation and analyse the extent to which the strategy matches with the current internal and external environmental threats and opportunities. Develop adequate strategic recommendations to achieve sustainable competitiveness of the business over the next five years.
To submit a definitive and complete Report for the organisation chosen, you will need to consider at least the following:
1.A brief description of the strategic purpose (mission, vision, values), current strategy and current organisational structure of the chosen organisation
2.Strategic analysis:
2.1 Internal environment analysis in relation to current strategy
2.1.1. Major conclusions from the internal environment analysis: what re the major threats and opportunities?
2.2. External environmental analysis in relation to current strategy
2.2.1 Major conclusions from the external environment analysis: what are the major threats and opportunities?
3: What are the major issues that need to be addressed in the next 5 years? [SMART Five Year Strategic Objectives)
3.Recommendations:
Possible Corporate/Business-level strategies for the next 5 Years ( to achieve the Five Year Strategic Objectives)
4. Strategic implementation including new organisational structure to match the new strategy, control metrics.
NB: The Report may address other relevant considerations and must include evidence of research to substantiate your Conclusions and Recommendations.
Don’t use a company you have used as a case study for Assessment 1 or 2
Deliverables
Individual students are to submit their written Report to the Turnitin drop box on Moodle no later than 23:59HRS on Sunday Week 11.
Important Instructions
This Assessment is individual and contributes 45% to the final mark for the course.
The word count limit is 3000 words (plus or minus 10%), excluding Appendices, Reference List, and Table of Contents.
Times New Roman 12-point font and 1.5 line spacing. APA referencing as per 2020 ICMS Style Guide.
Plagiarism Declaration attached as first page inside the cover page.
Refer to and comply with, all the relevant requirements for a Business Report as reflected in the Assessment Brief and the ICMS Style Guide and note particularly the penalties that apply to non-compliance with the word count limit and late submission.
Grading Criteria / Rubric A Grading Rubric is posted in the subject Assessment

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