Highlights
I Determine the attractrveness and long-term probtabilay of the South African onema industry uong Paters Frve Faces model
2 Identify three consumer segments in the South African onema ndustry and develop a profile for one segment
3 DIscuss marketing plans that toted be used by Sleri-Krnekor based on the compeette position occupies in the market
4 From the case study, klentrfy opportutbes and threats in the South Afncan alone industry and convert threats into opportunrhes
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