Strategic Marketing Management Assignment

Assignment Task

Instructions:

The strategic marketing cases written should be about real people, in real organizations, who have to make real decisions. Cases can be developed from primary and/or secondary data. Cases can have some information disguised which will need to be outlined in your research methods section in the teaching note, and the real individuals and/or company need to provide consent for the publication of the disguised case. Please do not write a fictional case. 

Teaching Case Studies

• Describe the actions of a well-developed central protagonist character that is facing a management decision.
• Present a complex and compelling management decision-making dilemma to analyse.
• Be logically structured, with sufficient discussion of important business contexts and issues.
• Be written in the past tense, use an engaging case narrative style, and does not contain any language errors.
• Include an appropriate synopsis describing the context of the case, the dilemma being faced, and the discipline the case is relevant for.
• Detail a set of teaching objectives appropriate for the stated target audience.
• Provide a research methods section that details the types of data used to develop the case.
• Include a minute multi-media teaching plan, including suggested classroom facilitation questions and activities.
• Include a set of assignment questions with answers that align with the teaching objectives, and relate to the dilemma being faced in the case.
• Use recent literature, theory, or research findings to analyse the case study and provide model answers to the assignment questions.
• Include a specific set of instructions as to how this case can be used in an online environment and the ways in which an educator might want to consider adapting the teaching plan to use it in this way.
• You are welcome to include an epilogue of the case, of what really happened, if known. 

Teaching Objective 

This section should be between words long. It should state the level of student the case is aimed at e.g. undergraduate, Masters students in a particular field, MBA students or short course executives. It should name the field of study that the case study could be taught in e.g. innovation, social entrepreneurship, corporate finance, product development in emerging markets. It could be suited for a number of types of students or courses.

The teaching objectives for the case must be given. These clarify what you expect students to learn from the reading of the case, preparing for the lecture and during the process of teaching the case. There are typically between three and five objectives. They should be presented in numbered format. These should be very similar to the expected learning outcomes on the title page of the case study. You should consider whether the objectives are around content (i.e. you want to teach an academic principle or model) or whether you want to teach a process (e.g. how students come to better decisions once a variety of options have been presented and defended). These teaching objectives would need to be closely aligned to whatever courses you are suggesting the case be taught in.

An example of a teaching objective could be

Teaching Objective 1: Students need to know the importance of doing market research and some methods for doing it before launching a new product or service.

Research Methods

This section needs to detail the types of data, and data collection methods, that were used to research the case study. These can primary and/or secondary data, including among others field interviews within the case organization, organizational documents, industry reports, and news articles.

Keyword and subject

The subject code should be the same as the one on the case study title page. There should be about six key words which will help instructors decide if this case study will fit into their course design e.g. Social entrepreneurship, performance management, strategy.

Questions

1: Do you think the company should focus on selling their products into other countries or should they focus on expanding their product range in the domestic market?

The questions should be closely aligned to the teaching objectives in the previous section and cover the expected content learning outcomes of the case. The expected answers to the questions should not be simplistic but should require the students to think about a complex issue that could have a variety of feasible answers. These questions are typically used by instructors in their course outlines for individual or group pre-class preparation

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