Strategic Marketing - Marketers Distribute Products - Report Writing Management Assignment Help

Assignment Task:

Some of the main issues involved include:
• Marketers help design products, finding out what customers want and what can practically be made available given technology and price constraints.
• Marketers distribute products – there must be some efficient way to get the products from the factory to the end-consumer.
• Marketers also promote products, and this is perhaps what we tend to think of first when we think of marketing. Promotion involves advertising – and much more. Other tools to promote products include trade promotion (store sales and coupons), obtaining favourable and visible shelf-space, and obtaining favourable press coverage.
• Marketers also price products to “move” them. We know from economics that, in most cases, sales correlate negatively with price – the higher the price, the lower the quantity demanded. In some cases, however, price may provide the customer with a “signal” of quality. Thus, the marketer needs to price the product to (1) maximise profit and (2) communicate a desired image of the product.
• Marketing is applicable to services and ideas as well as to tangible goods. For example, accountants may need to market their tax preparation services to consumers.

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