Strategic Marketing Plan Report Writing - Management Assignment Help

Assignment Task

Assessment Instructions
Individually, you are required to write an 1800-word marketing plan that looks at all elements of the marketing mix and explores your brand’s positioning relative to current and potential competitors in the market. In preparing your marketing plan, you are required to adhere to a specific structure that addresses the following:

•  Title page
•  Including your name, student ID, assessment title and lecturer name
•  Table of contents
•  Introduction
•  Outline of what will be covered in the report.
•  Summary of the marketing audit
•  Map your findings in a grid/matrix against the marketing mix.
•  Competitor Analysis
•  Identify at least five direct and indirect competitors, as well as other forms of competition.
•  Discuss the strengths and weaknesses of these competitors.

Assessment Information
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.

•  Segmentation, targeting and positioning
•  Identify the desired target markets for this organisation and explain your choice.
•  Discuss and justify the desired positioning of your organisation within this market.
• SWOT Analysis
•  Undertake and explore a SWOT analysis of your organisation.
•  Expand and discuss the opportunities and threats that exist for this organisation.
•  Marketing Strategy
•  Use the Ansoff Matrix and Porters Generic Strategies to discuss suitable strategies for your chosen organisation.
•  Marketing Objectives (SMART)
•  Discussion on suitable marketing objectives for your chosen organisation.
•  Explanation as to how your marketing plan will achieve these objective

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