Strategic Marketing Report for Latrobe University - Marketing Assignment Help

Assignment Task:

Task:

Your task is to prepare a Strategic Marketing Report for Latrobe University (the company and the brand) as it adjusts to a competitive university market that includes online learning. Note that the brand here is Latrobe University, starting with a focus on your campus (campus is Bundoora
campus, Melbourne, Victoria) before expanding to the wider Latrobe network. i.e Latrobe Bundoora, Latrobe regional, Sydney, China, Vietnam, etc. Each student is to work individually on this project. You should undertake your own external research of other competitor universities (Melbourne uni, monash, Swinburne, ect) or higher education providers to investigate how other brands are situated in their particular learning space.

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