Highlights
CHOOSE ONE STRATEGIC OBJECTIVE FOR YOUR COMPANY AS THE FOCUS OF YOUR ASSIGNMENT
Analyse and discuss your company’s performance against your chosen objective Method:
• Draw a performance over time graph with a projection of preferred and feared futures – taking care to explain the history of your performance, and the logic of your alternative futures i.e. answer the questions ‘why’ and ‘where’.
• Analyse your sector using Porter’s Five Forces Framework
• Perform a SWOT analysis for your chosen strategic objective
• Using all the work done build a strategy map
• Conclude by making recommendations for your company’s ‘EXCO’ if you are going to achieve this strategic performance and/or shift your ‘feared future’ trajectory towards your ‘preferred’ trajectory
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