Strategic Objectives - SWOT Analysis - Target Market - Organisation - Marketing Assessment Answer

Strategic Objectives - SWOT Analysis - Target Market - Organisation - Marketing Assessment Answer

Assessment Task:

Creating a marketing plan is an essential part of being a marketing manager. The plan outlines the organization's strategic objectives and details how it will be achieved through marketing strategies.

The marketing plan will be assessed based on:

• 1. Your ability to present a clear plan for the industry selected and the integration of marketing theory in an appropriate and relevant way.
• 2. Your presentation of an original, clear and edited narrative which shows thorough research of the topic(s).
• 3. The ability to write in an academic (formal) tone and that you have referenced correctly throughout the report and in your reference list.

Elements of your plan:

•  An executive summary 
•  An analysis of the current target market and positioning of your organization 
•  SWOT Analysis 
•  Marketing strategy 
• Action items 
• . Proposed budgets for action items 

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