Strategies Actions Timelines Who Resources Needed Performance Indicators - Management Assignment Help

Assignment Task:

Task:

Football South East Coast Operational Plan
Key result area: Membership growth
Strategies Actions Timelines Who Resources needed Performance indicators
Conduct market research to better understand population demographics of people playing soccer in South East Coast Member survey By mid 2018 Marketing Officer Staff time
Survey monkey We find out more about who plays soccer and target those groups to improve participation
Developing marketing campaigns to promote participation in soccer
Blogs
Twitter
Articles for local media
Radio advertisements
Speaking engagements at schools in the region Ongoing throughout year Marketing Manager/Marketing Officer Staff time
$1,500 to cover travel to schools We achieve positive trends in participation in soccer
Regular communication with members
Write regular content each month Email every month Promotions Assistant Our customer survey tells us members are pleased with the services we offer
Develop relationships with local media
Regularly call media about including articles about soccer events and news Ongoing Marketing Officer Staff time We achieve positive trends in participation in soccer

• Key result area: Volunteer development
• Strategies Actions Timelines Who Resources needed Performance indicators
• Develop volunteer recognition scheme Research suitable schemes and seek approval for implementation By July 2018 Marketing Officer $2,000 for gifts Increase in volunteers at club level
• Establish volunteer database Develop questionnaire to be completed by all volunteers
• Mail all volunteers to seek consent for addition to database
• Add new volunteers to database with consent By April 2018 Promotions assistant Staff time
• Purchase of database - $200
• Increase in volunteers at club level
• Develop incentive scheme to encourage volunteers to take up volunteer roles Research suitable schemes and seek approval for implementation By August 2018 Marketing Officer Staff time Increase in volunteers at club level
•  
• Key result area: Programs and Events
• Strategies Actions Timelines Responsibility Resources needed Performance indicators
• Conduct a number of promotional days throughout year
• Identify suitable dates
• Meet with team to workshop suitable promotions Ongoing through 2018 Marketing Officer/ Promotions Officer Staff time
• $10,000 Our customer survey tell us that our community is pleased with the events we offer
• Conduct special event days for girls Identify suitable dates
• Meet with team to workshop suitable event Ongoing through 2018 Marketing Officer/ Promotions Officer Staff time
• We achieve positive trends in increasing participation of females in soccer
• Create interesting promotional events for the media to report on
• Build media relationships through regular phone calls.
• Send in details of events Ongoing through 2018 Marketing Officer/ Promotions Officer Staff time
• Our events are featured in the press
• Conduct a gala event each year aimed at fund raising and awareness raising Identify suitable dates
• Meet with team to workshop suitable promotions October 2019 Marketing Officer/ Promotions Officer Staff time
• $4,000
• Our customer survey tell us that our community is pleased with the events we offer

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