Strategies Integrating Paid Media Assignment

Assignment Task

Introduction

The P.O.E.M Framework is a common methodology used by digital marketers to formulate the social media marketing strategy. It stands for Paid- Owned- Earned Media. When creating a marketing campaign, we should not stick with just one strategy. To create a marketing campaign for Giftcart, we will need to plan several strategies that will improve his chances of success in increasing the clientele base. That includes utilizing excellent marketing techniques, such as paid, owned, and earned media.

• We shall look at the Insurance consultancy website from the point of view of a prospect and try to understand the following: 
• Why would I want to buy a service from this consultancy vs a competitor?
• What is the primary call to action? What is the one thing you want the prospect to do on the homepage? How obvious is it?
• How can someone who is a prospect or customer continue the relationship with the business? Social media? Newsletter? blog post/RSS feed?

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