Strategy Audit Report Structure - Internal Factors of Strengths (S) and Weaknesses (W) - Management Assignment Help

Assignment Task:

Executive summary 
Hints: This is a short but powerful summary of your project. It should be a very effective way of knowing the essence of your report without reading it, which sometimes the CEO may not have time to read fully. The total length of the executive summary should be approximately one to one and a half pages. You have the option of submitting an internal report to the CEO or an external report from a consultant to the CEO.
Organize your content into four clear paragraphs:

1. Paragraph one: What is the background to your project; its purpose for what scope of the business. Briefly, what is the nature of your strategy audit?
2. Paragraph two: main findings: Market position and value proposition.
3. Paragraph three: main findings: Competitive advantage based on key strengths and noting weaknesses. Key capabilities: those that support each of the key strengths.
4. Paragraph four: Main recommendations, especially worthwhile opportunities.

• Introduction - Company description, background, purpose, and goals
• 4 C analysis – context, competitors, consumers, company 
• Context refers to external factors including political, economic, sociocultural, technological, legal, and environmental influences 
• Analyze strength and weakness of competitors and company 
• Analyze company market segmentation and targeting strategy

Hints: Do a five forces competitive analysis - what are the main forces on your competitive environment?
Do a SWOT analysis of your two main competitors [HINT: Try and limit it to no more than 3-4 of each S and W]
SWOT analysis start with internal factors of strengths (S) and weaknesses (W).
External factors O and T. again limit your analysis to three of each.
By the end of this section you should be able to clearly identify your competitive advantage

• Be very aware of the differences between strengths and capabilities Strengths have a sharp edge with the customer as part of the value proposition.
• Capabilities are internal to the firm; think of them as a black box that drives the engine of the firm. Capabilities enable the strengths to happen.
• Capabilities are the intangible sets of knowledge, resources and abilities that enable the company to generate the strengths it has.

For example, if innovation is strength, then R and D might be a capability, as might knowledge and motivated design staff. If branding is strength, then marketing resources and brand orientation might be capabilities.
Try and get to the essence of the most relevant and powerful capabilities that are relevant to your company.
If you have three strengths then you should indicate which particular capability supports each strength, suggesting at least three capabilities [but each one is carefully linked to a particular strength].
Market Analysis

1. Learn how to scan the environment to dig out data [Google etc]
2. Be aware that the market is more than just the company sales
3. How big is the market? Global? Australia? Spain? [if relevant]
4. Market growth =? [percentage change for the past 5-10 years if available]
5. Market trends - such as the possible growth in demand for green or healthy products if that is relevant here.

Also include the market share (as a percentage) or approximate market share if it is hard to calculate. With the market share information it is useful to indicate that the firm is the market leader (largest market share) or ranked second, third or whatever.
Customer Analysis

1. Market demographic segments [which ones are important?]
2. Market psychographic segments [which ones are important?]
3. Are there distinct segments? Which ones are most relevant to your company?
4. Customer needs = ? [can you sketch a profile of your typical customer - your target market?]
5.  

SWOT analysis on the basis of 4 C analysis 
Hints: Strengths, Weaknesses (Internal to company), Opportunities and Threats (External to company)

Strengths and Weaknesses
Your top strengths should be linked to your capabilities and competitive advantage (as defined earlier). This should apply to your top strength and perhaps number two strength. Your third and maybe fourth strength might be parity with competitors.
Try to limit yourself to 3-4 of each, S, W, O and T, otherwise you will lose focus. 
Revisit your notes on strengths and their connection to Sustainable Competitive Advantage (SCA). The top strength identified should generate a competitive advantage, perhaps even the second strength. Develop your skills at researching strengths, this can be done on the internet and through industry and academic journal papers. Write strengths in order of importance.

Mention whether the firm has a competitive advantage in that strength or is it just parity (equality) with competitors?

Elaborate on the strength a little, do not use only a single word. If it is quality, elaborate on what that means in the context of the company. 

Do some research to find out about weaknesses. Some weaknesses may be hard to find out about and could be based on complaints etc., which you might know at a personal level or in the media (tip: check their Twitter for example). Write weaknesses in order of importance, starting with the biggest weakness, then the next one. If you feel the second or third weakness is only a minor one, then say that, and indicate why it is so.

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