Strategy Development Industry Case Study - Management Assignment Help

Assignment Task

Task

Details:

Critique two (2) current cases of strategy development in the same service industry (e.g., food and beverage, hotels, events, tourism industry etc.). Your chosen cases should be two existing businesses or organisations based in Australia (e.g., two- event businesses, hotels, resorts, tourism destination organisations (RTBs/ DMOs), tourism businesses, hospitality businesses, tourism or hospitality-based tech companies etc).

All students need to make sure that their critique is underpinned by the following strategic concepts:

• Current strategy: for each case, outline the purpose and vision; and the generic strategy currently in place
• Internal situation: based on your own analysis of each case, discuss the strategic use of key resources and capabilities
• Current state of the industry: based on your industry analysis, discus the industry forces that can have the most significant impact (positive or negative) on the chosen strategy of each case
• External environment: based on your analysis of the external environment, discussion the key forces that may impact the way each case goes about their business
• Discussion of which case is more successful

You should include:

• All cases from the same industry, whether for profit, social or not for profit enterprise
• Examples only from the Hospitality/Tourism/Foods or Events fields in Australia

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