Strategy or Complimentary Strategies - Marketing Assessment Answer

Marketing Assessment Task

Internal Analysis (Company Analysis)
• Examine the Resources, Capabilities, and Culture of the organisation – how is it situated? There are models for this (i.e. search for ‘McKinsey 7S Framework’, or ‘Resources and Capabilities analysis’)
• Rank your organisation’s key characteristics and its current strategic approach relative to your project purpose.
• Determine key Strengths and Weaknesses (for your SWOT)
Preferred strategy (majority of client value is in this section)

• Develop a detailed marketing mix for your chosen strategy or complimentary strategies. This is your prototype (what is the value proposition? Unpack with sufficient detail)

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