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Assignment Task :

Jumbucks Bush Retreat

Background

Located on an idyllic stretch of the Murrumbidgee river Jumbuck Bush Retreat was formerly a working farm. Following several tough seasons of farming the owners took the opportunity to develop a tourism operation. Over the ensuing years the tourism operation has been highly successful and has grown from small beginnings to a substantial operation. The tourism operation now occupies 120 hectares of the property and enjoys an 800meter unrestricted river frontage. (the remaining 1100 hectares of the property continues to be run as a mixed farming operation)

The owners are now in the position to consolidate and further develop their tourism operation and have developed a strategic plan for Jumbucks bush retreat.

Strategic Priorities

• Having conducted the review of operations the Owners and management team have established the following strategic priorities

Values

• Strong local business
• Demonstrate fairness in all dealings
• Customers are the centre of our enterprise
   

Financial

• Grow the business from 3.0 million (2020 forecast) to 7.5 million turn-over in 2023
• Maintain current profitability ratios of 7% net profit on revenue
• Embark on a $2.5 million capital expenditure program to support profitable growth
• Explore Government Grants and Tourism support schemes
   

Marketing

• Increase the number of guests visiting Jumbucks
• Increase average guest expenditure per visit by expanding the range of services and products offered
• Grow the conference centre and event market opportunity to increase utilisation of the conference centre

Operations
Evaluate the benefit or otherwise of engaging external contractors to conduct the maintenance activities.

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