Study on promoting retailer's brand in india

Assignment Task

Introduction

The retail sector of India is one of the primary sectors which contributes a huge amount of money to the overall economy. Promotion is the primary strategy that helps the organisation to get a clear idea about the brand along with their service offerings. As opined by Rather et al. (2018), the application of different promotional strategies can help the organisation to generate a good amount of revenue and profitability. Branding is the most crucial strategy which helps the organisation to gather a good amount of data about the overall findings of the research. In today's world, most retailers are gathering a higher rate of differentiation which brings more profitability to the organisation. The application of a better differentiation strategy can assist the organisation to get a good amount of support in managing the overall work progress. Promoting the brand is not just advertising and selling the products to the consumers. It is also known as one of the complex processes which offer the organisation to generate a better amount of revenue in the international market.

Research aim and objective

This research aims to identify the major importance and strategies used for promoting the brand in the retail sector of India. The major objectives of this research are described below.

• To analyse the importance of promoting the brand in the retail industry

• To evaluate the issues faced by the Indian retail market during operating their operations in India

• To identify major strategies to be used for mitigating the issues in the Indian retail industry

Research questions

1. What is the importance of promoting the brand in the Indian retail market?

2. How do several issues create barriers for Indian retailers to regain the market in India?

3. What are the primary strategies used by marketers to promote the brand in the Indian market?

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