Sunset Grill at Blue Case Study - Management Assignment Help

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SUNSET GRILL AT BLUE 

On April 30. 2009, Bruce Melhuish who, with a partner, owned the franchise for the Sunset Grill at Blue Mountain (Sunset-at-Blue) in the Village at Blue Mountain, Ontario, had very mixed emotions. On one hand, the restaurant had just finithed its first year of operation and had broken even. In addition, it had been named as thc Business of the Ycar in the counties of Simeoe and Grey. On the other hand, Melhuish knew that operations were still far from perfect. 
It always scented to take statIlonger than the owncr expected to team the ropes, and queues were endemic in the restaurant's operations. On a recent busy weekend, Melhuish had b.n dismayed to discover that the queue of waiting customers stretched all the way around the street comer had darted outside and 
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higher priced. Back inside, Melhuish saw that the kitchen had four meals waiting to be deliverd to a .1e, with another SiX coming in the next 30 SCCOrldS. the shon time he spent contemplating this situation, three new orders came into the kitchen and were added to the pile of 25 waiting to be filled. Melhuith could not help but notice that the two servers he had recently hired were struggling, dernite being experienced in industry.. Tensions were rising as thc kitchen backed up — a customer's order had been inconecdy entered into the system — and the queues were building. He knew he had to do something to improve this situation. 
BREAKFAST IN THE BEACHES 
Sunset Grill, an all-day breakfast restaurant, began its operations in 1985 on onc guiding principle:. Fresh is Tastiest. This manna was still prevalent today; all menu items were cooked fresh to orner rind were scrutinized to ensure they were as healthy as possible. Thus. all bacon was pat dried, potatoes were cooked fresh daily, and order. items were grilled rather than deep-fried. tnattaGfrni)rnsd 11;:=11= leil=a'nrdrinilOYytitrc:Istdoinnla s'eZdfOrl 11:7 philosophyu ase 
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The original Sunset Grill, located in thc Beaches dishict of Toronto, Ontario, was such a success that the ONIICIS subsequently decided to franchise the concept, The expansion had been well measured and 
growth. The organization expected that by mid-2010, it wouW have 24 restaurants in the province, with an additional 14 locations expected to be opening by December 2011. Since its inception, Sunset Grill had never teronnated or cancelled a Sunset Grill franchise, an unusal statistic within the industry. 
SECURING A FRANCHISE 
In franchisees. Sunset Grill was looking for sm., outgoing people who were active in their community. The franchisor was much more concerned with having someone who fit the mould and would actively operate the franchise, rather than having an absentee franchisee with deep pockets looking to make a quick profit. 
To obtain a franchise, the prospective franchisee engaged in various meetings with the head franchisor and completed the necessary papenvork. Upon completion of these steps, the potential franchisee prepared a 
 Melhuish described his reasons for choosing Sunset Grill: 
I have vacationed in the Collingwood area for years. One day it suddenly dawned on mc that there wasn't a low-cost breakfast restaurant in the Village at Blue Mountain or Collingwood itself I began to look at franchised breakfast restaurants, and the two 7snlocnieu-klinhen,'"orene= tirlitaty,'WnhCeals Tarrtits'sinoYpewratswOtati tiensaVdTi which ifICTCOSCS overhead. I also wanted a small place, which would make it color to break even per square foot, especially once you factor in depreciation, I was interested in franchising because investing in a franchise. reduces the burden of 'rirgcici?a,:bicer.tc;rcaltivernm'a'rilcisecti7garolla'rs7I'Mnocr:'sintipOrittlr",ly Iras=sir franchise with a strong network of suppliers who provided great volume discounts. which roduce overhead food costs on my end. 
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