Supply Chain & Logistics Company: Dell and Blockbuster Assignment

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Assessment Overview

The final assessment for this module is an Individual coursework assignment on Supply Chain Management (100%)
Note: appendices are not included in the word count for this report. Format is a formal written report of maximum word limit of 2500 words (word limit to be stated on the front cover) including diagrams (e.g. organisation charts) and tables. Report should comprise Title Page, Parts 1 – 3.

Also (not included in word count): References (essential) and Appendices (if needed).

Key Components and Task

  • ‘The key to real Customer Value is effective Supply Chain Management”.
  • Discuss the above statement, using one or two at most, examples of real companies that have either achieved (or failed) to deliver customer value via their chosen supply chain strategies.
  • For this reassessment assignment, you must not use the same examples as you have in your first submission. Your selected companies need to be from different industrial sectors.
  • The main objective of this assessment is to: enable students to demonstrate knowledge of effective supply chain strategies in the pursuit of customer value. Support this statement using real examples of companies operating in today’s global competitive environment, showing the importance of effective SCM strategies in successfully delivering customer value.
  • Provide a critical analysis of how effective supply chain strategies can deliver customer value in your selected companies.
  • In other words, critically argue using literature, how your selected companies have delivered or failed to deliver customer value via their specific supply chain strategies. These strategies could be in the design, manufacturing, distribution, or retail of the product/service
  • Support this with one or two examples from companies (likely to be high profile companies, e.g. Apple; Amazon.com, Caterpillar; Samsung Electronics etc, etc) how their chosen supply chain strategies have delivered or failed to deliver customer value.
  • Short Conclusion.

Assessment Summary

Assessment Type: Individual coursework assignment (100% of module grade)
Word Limit: Maximum 2,500 words (excluding references and appendices)
Format: Formal report including diagrams, tables, and structured sections (Title Page, Parts 1–3)

Key Requirements:

  1. Discussion Focus: Analyze the statement “The key to real Customer Value is effective Supply Chain Management”.
  2. Company Examples: Use one or two examples of real companies from different industrial sectors than those used in prior submissions.
  3. Critical Analysis: Examine how effective supply chain strategies contribute to or fail to deliver customer value. Include strategies in design, manufacturing, distribution, or retail.
  4. Evidence-Based Argument: Support discussion with literature, company cases, and practical examples.
  5. Conclusion: Provide a concise summary highlighting key insights.

Learning Objectives Covered:

  • Demonstrate knowledge of effective supply chain management strategies.
  • Apply theoretical knowledge to practical, real-world business scenarios.
  • Develop critical analysis skills to evaluate strategic impact on customer value.
  • Present findings in a professional, structured report format with supporting visuals.

Approach Guided by the Academic Mentor

The Academic mentor guided the student through a step-by-step process to ensure clarity, structure, and critical insight:

Step 1: Topic Selection & Company Research

  • Mentor advised the student to choose companies from different industrial sectors than their first submission to ensure diversity.
  • Student selected companies known for distinctive supply chain strategies (e.g., Apple for electronics, Zara for fashion retail).

Step 2: Literature Review & Theoretical Framework

  • Mentor guided the student to review academic literature on SCM strategies, customer value, and competitive advantage.
  • Key theories such as lean supply chain, agile strategy, and just-in-time (JIT) manufacturing were identified to frame the analysis.

Step 3: Analysis of Supply Chain Strategies

  • Mentor instructed the student to break down each company’s supply chain processes (design, manufacturing, distribution, retail).
  • The student mapped strategies to customer value outcomes using tables and diagrams for clarity.

Step 4: Critical Evaluation

  • Mentor emphasized evaluating both successes and failures, highlighting trade-offs in SCM decisions.
  • Student included evidence such as delivery speed, cost efficiency, flexibility, and customer satisfaction metrics.

Step 5: Structuring the Report

  • Mentor guided the student on professional report format: Title Page, clearly labeled Parts 1–3, diagrams, tables, and appendices.
  • Focus on logical flow: Introduction → Analysis → Case Studies → Critical Discussion → Conclusion.

Step 6: Conclusion & Recommendations

  • Mentor helped the student synthesize insights, linking SCM effectiveness directly to customer value creation.

Outcome Achieved

  • The student produced a well-structured, evidence-based report that clearly demonstrated how selected companies’ supply chain strategies impact customer value.
  • Diagrams and tables enhanced clarity, showing practical application of theoretical concepts.
  • Critical evaluation highlighted both strengths and weaknesses in supply chain strategies, fulfilling assessment requirements.
  • All intended learning objectives were met, including analytical skills, application of SCM theory, and professional report presentation.

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