Survey Questionnaire Design Exercise Designing an Effective Survey - Management Assignment Help

Assignment Task:

Task:

Introduction

Designing an effective survey requires as much art as skill. The more practice you get, the more you will come to appreciate the nuances of survey design. The process of designing a survey typically involves several iterations, with input from members of a research team or sometimes from an advisory panel. Draft surveys are usually pre-tested and revised before they are administered. In the end, every little detail potentially matters and may contribute to measurement error, non-response bias, or both. Issues to think about: Measurement Error Non-response Bias Writing Questions Ambiguous? Biased? Specific enough? Too long? Too sensitive? Designing the Instrument Order of questions logical? Impact of order on answers? Hard to follow? Confusing? Hard to read? Not appealing enough? Any superfluous questions? Administering the Survey Interviewer influence? Non-random distribution? Certain kinds of people less likely to respond? Incentives to increase responses? The District of Clearwater and Wells Gray Outdoor Club hosted visitors to a weekend of mountain biking and trail hiking at Candle Creek Trails and wish to conduct a survey. A description of the activities is on page 2 of this exercise. This is the first time this event will be held, and the District of Clearwater and Wells Gray Outdoor Club will want to assess a variety of factors related to future planning of the event. Prepare a survey questionnaire according to the criteria below . . .

1) Create a free Survey Monkey account (or use your own account if you already have one)

2) Identify your survey objectives (what you need to now), sample frame (who you will sample, when and where), and develop all appropriate survey parameters.

3) Recommend a method(s) for administering the survey a. Sample selection and size (assuming there are 80 registered attendees for the event, )

b. Survey administration (how to contact them) c. How to ensure you have a representative sample (including the required sample size for your desired margin of error and confidence level)

4) Design a 10-question survey to gather information aligned with your survey objectives

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