Sustainability in Fashion Industry during COVID-19 - Management Assignment Help

Assignment Task:

Task:

Suggested Working Title:
1. Sustainability in Fashion Industry during COVID-19: Is it now a Far-Fetched Idea?
2. Impact of COVID-19 on the sustainable practices in Fashion Industry: Qualitative Study in Netherlands
3. Rethinking Sustainability in Fashion Industry during and post pandemic crisis in Netherlands
4. To focus or not to focus: Impact of pandemic on the sustainable practices by fashion brands in Netherlands

Topic Summary

Fashion Industry is said to be the second most polluting industry in the world next to Oil and Gas. However, international bodies have been laying strong emphasis on curbing the harm caused by the industry by forming a Sustainable Apparel Coalition (SAC) so that the companies within the industry “produce no unnecessary environmental harm and have a positive impact on the people and communities associated with its activities.”

The ongoing pandemic crisis caused by the COVID-19 disease has seem to halt business landscape globally leaving the fashion industry to be no different. According to the research by Boston Consulting Group (2020), the pandemic has resulted in putting a pause on the sustainable practices being adopted by companies in the fashion industry since the primary focus is being directed at retaining liquidity and safeguarding stakeholder interest.

• What we want to determine
•  What Sustainable Practices were followed by fashion brands pre-pandemic?
•  How has COVID-19 impacted the brand’s sustainability?
•  Whether the brand has taken measures to revise their sustainable practices?
•  Why/Why not is sustainability perceived to be an important area to focus during or post COVID-19 for fashion brands?
•  What are the possible solutions in improving the focus towards sustainable practices in the fashion industry?

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