Highlights
Sustainability is seen as a strategic issue for most business firms and organisations, even those that have previously given it lip service are now having to show tangible action. Why? Stakeholder pressure is forcing firms to operationalise and embed their sustainability strategy into their organisation’s DNA. Some organisations are seeing that be taking a sustainability focus and utilising their supply chain they are able to improve their share price and market share, others however, are finding it more difficult to adopt and adapt to these changes, Why is that?
You have been commissioned as a newspaper reporter to write a maximum 3,000 word review article (this is a total word count figure – see course handbook in Canvas) for the Financial Times (using academic models – theories, concepts, tools and techniques, that you have recently learnt) – on a leading FTSE 100 company, your article will be published as a feature piece on how companies are demonstrating ‘success’ in sustainability through utilising supply chain strategy and what challenges and barriers they have come across and how they have managed to overcome them. You are also asked to think like a futurologist and give your insights, based on your research, on where you think things are going in the future and how the company should position itself.
In order to write your article, you will need to:
1. Select a FTSE100 firm. Provide an history and context of the firm, its industry and past, current and predicted performance (using appropriate frameworks and financial, market and industry data).
2. Using appropriate theories, concepts and frameworks learnt in this module you need to conduct a general analysis (using publicly available data e.g. company reports, newspaper clippings etc) of your case firm. You should include its corporate and in particular its supply and sustainability strategies.
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