SWOT Analysis and Strategic Planning - Management Assignment Help

Assignment Task:

Task:

Overview and learning outcomes assessed
The SWOT analysis helps to provide direction for the farm business and serves as a basis for the farm’s business plans. A SWOT analysis can be used to indicate Strengths and Opportunities that will help the farm to achieve its goals or indicate an obstacle that must be overcome or minimized to achieve success (Weaknesses or Threats). The objective is to help the farm business to plan strategies that take advantage of the strengths, counter the threats, and improve the weaknesses. Strengths and Weaknesses should address internal factors (i.e. areas that are performing well or putting the business at a disadvantage). Opportunities and Threats should address external issues or situations (i.e. situations that would exist even if the farm business didn't, such as changes in regulations or weather conditions).
 

Learning outcomes assessed:
Understand the SWOT analysis framework
Use the SWOT framework to analyse a business case study
Use appropriate language and structuring to organise d write a SWOT analysis report for a business
 

Requirements
During Thursday’s 22nd April 2021 Matt Attwood will present his business case study a 3,100ha arable enterprise under Contract Farming Agreements, Farm Business Tenancies and owned land. Alongside a small haulage fleet, the business is always looking how to capture best, and appropriate land value be that through alternative cropping, environmental schemes, residential development or energy to help through the turbulent times ahead as direct support comes to an end. You are required to explore both the internal and external environment of the businesses using the following set of questions as a guidance (The questions are developed to help you think
– you don’t need to address exactly the same question)
 

Strengths

1. What does the operation do well?
2. What do other people (neighbouring farmers, agriculture stakeholders) see as your strengths?
3. What are the major sources of the farm’s revenue and profit?
4. What is the major focus of the farm operation?
5. What differentiates the farm business in the market?
6. What have been the most notable achievements?
7. What relevant resources does the farm have?
8. Is the moral of the employees high? Are there incentives in place to reward employees for good work?
9. What is the farm’s greatest asset?
10. How do you work with other stakeholders in the supply chain (e.g. other farmers, advisors, certifying bodies, retailers, government/policy people, NGOs)?

Weaknesses
1. What does the farming operation not do well?
2. What do other farmers and farm advisors see as the farm’s weaknesses?
3. Are the yields of specific crops low?
4. Is the soil fertility low?
5. What should the farm avoid? (credit card debt)
6. What are the farm’s least profitable enterprises?
7. Is the operation “wandering”? (no direct focus or objective)
8. What is the biggest expense of the operation?
9. Will the farm business be able to withstand price decreases or cycles?
10. What relevant resources does the farm need?
11. Does the farm operate its inventories efficiently?
12. Do the farm’s employees perform at their best? Are their reward incentives for good work?
13. Is labour short during harvest season?
14. Have you been able to carry out all of the investment you would like?
15. How much variation is there in your profit margin from year to year?
 

Opportunities
1. What new technologies are available that the farm operation can use to lower costs or improve marketing?
2. What market trends are you observing?
3. What new relationships can the farm develop?
4. Can the quality (and yields) of products, operations, and inventory management be improved without incurring serious costs?
5. Is there an opportunity to demand better prices from suppliers?
6. Is there an opportunity to receive higher prices for production? (niche market cereals, contracts with suppliers i.e. breweries)
7. Can the farming operation have more predictable cash flows?
8. What can the farm do that it is not currently doing to improve the operation?
9. What new government policies and programs are available?
10. What interesting social patterns, population profiles, and lifestyle changes are occurring that could benefit the farming operation?
11. What interesting local events might benefit the farming operation?
12. Availability of rental land to expand the enterprise?
13. Where do you see your business 10 years from now?
 

Threats
1. Have there been any significant changes in the industry in which the farm operates?
2. What obstacles does the farming operation face?
3. What is the farm’s competition doing?
4. Are there any, including new, regulations in the industry that make it difficult to be profitable?
5. Is the farming operation keeping up with technological changes? (updated computers, software, and Internet)
6. Have margins been under pressure?
7. Is changing technology threatening the farm’s profitability?
8. Does the farm have bad debt or cash-flow problems? (credit card debts)
9. Are the employees adequately trained and motivated?
10. Could any of the farm’s weaknesses seriously threaten the operation?

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