Highlights
You are required to perform strategic analysis for an organization and propose strategic move for the next three years (2020-2023). The analysis is divided into two activities as below:
Activity 1 : Stage 1 Analysis (Input Stage)
You are required to perform internal and external assessment (SWOT analysis) for the company using EFE. CPM and IFE.
Activity 2 : Stage 2 Analysis (The Matching Stage and Decision Stage)
Based on input stage, you need to do the matching analysis using SWOT Matrix. The proposed strategies should consist of SO Strategies. WO Strategies, ST Strategies and WT Strategies. Based on Matching strategies, you need to decide on the suitable strategies by using QSPM Matrix.
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