SWOT Analysis - Marketing strategy - Action items - Action items - Management Assessment Answer

SWOT Analysis - Marketing strategy - Action items - Action items - Management Assessment Answer 

Task:

Creating a marketing plan is an essential part of being a marketing manager. The plan outlines the organisation's strategic objectives and details how they will be achieved through marketing strategies.
Your marketing plan be 2,000 words (10% over/under). Have 1.5 line spacing and use 11pt Arial font. Please include a Cover Page, indicating: Your name and student number.
Your plan should be uploaded in the link below. The marketing plan will be assessed based on:
1. Your ability to present a clear plan for the industry selected and the integration of marketing theory in an appropriate and relevant way.
2. Your presentation of an original, clear and edited narrative which shows thorough research of the topic(s).
3. The ability to write in an academic (formal) tone and that you have referenced correctly throughout the report and in your reference list.

Elements of your plan:
1. An executive summary 
2. An analysis of the current target market and positioning of your organization 
3. SWOT Analysis 
4. Marketing strategy 
5. Action items 
6. Proposed budgets for action items 
7. Reporting - how will you analyze and track your proposed action items Originality and clarity of expression are critically important. Marks will be deducted for answers that do not apply theoretical concepts appropriately, lack logical and critical reasoning and/or originality, and/or lack clarity of expression. Marks will also be deducted for lack of adherence to the Style and Format guidelines stated above. Late Submissions will incur a penalty of 10% per day.

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