SWOT Analysis of Chinese Frozen Vegetable Exports Industry - Report Writing - Arts & Humanities Assignment Help

Assignment Task

Report Outline and Tasks:

1. SWOT analysis of Chinese Frozen Vegetable Exports Industry (Case study & Research)

2. Conduct a specific PEST market analysis of target market from the following environmental perspectives: political, economy, social culture, and technology (PEST). The PEST analysis will be the basis of export decision making and arrangement of distribution channel. (Ch.3 & Ch.4)

3. The production site refers to the location of production, such as where the product is made. Specify the production site of case study and address the associated rationales of production location within frozen vegetable industry. (Ch.7)

4. The distribution channel reflects the whole channel concept, starting with manufacturer, and ending with ultimate consumer(s) in host country. Several intermediaries may be involved in distribution channel and export flows, such as merchant, agents / brokers, distributors, wholesaler, retailer, export department, & company subsidiaries, etc. You are requested to apply the whole channel concept to the case study, and reflect the intermediaries in the distribution channel. Please address each intermediary’s role/function in the whole distribution channel, and also discuss the interrelations among them. (Ch.7 & Ch.8)

5. Work out a suitable export price decision for Chinese Frozen Vegetable Industry/Organization for its target market, containing the following components: export pricing strategy, export pricing policy, and export Incoterm. (Ch.11)

6. In term of export product, you need to decide whether a standardization, or adaptation, or globalization strategy should be adopted to Chinese Frozen Vegetable Industry/Organization. Issues of trademark registration / intellectual property cannot be ignored. (Ch.10)

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