SWOT Analysis of Coles Supermarkets - Accounting and Finance Assignment Help

Assignment Task

This is one of the most prominent assessments for any Business Group. The detailed study of business Strengths,Weaknesses, Opportunities, and Threats is in short known as SWOT Analysis. This process of Swot analysis covers up almost all the areas of the business environment to identify the company's Internal and External Aspects, to arrive at some logical list of material points, where the entity can work upon and improve them as per requirements of the market, customers and all the stakeholders of the company. In this generation, where the whole world has now transformed into an Integrated Market for the buyers as well as sellers, there arises a strong need to deeply observe and work upon the various elements of the Internal and External Business Environment of an entity. Such type of Environmental Scanning needs to adopt different techniques and theories suggested by well-known Experts of Management. For this particular case of Coles Supermarkets Business Group, the SWOT Analysis can be used as a tool to make a wholesome plan, to take strategic action for achieving desired results out of the efforts made by the organization. It can be framed in the following ways:

1.Identifying the Strengths:

This is one of the courses of action taken by the management to remark the areas of the hidden potential of the organization. It means looking for the work field where the group can utilize its present resources and gain a competitive advantage over its competitors. The group of Coles Supermarket can identify such powers in a way that products sold at Coles Stores are produced through in-house production units. So, this point of producing every saleable item internally by the Coles Group itself can be used as an advantage over its competitor, like Woolworths by increasing its product line.

2.Extracting the Weaknesses:

This involves observing the drawbacks present within the organization and taking steps for pointing out such areas where the entity may lag. In the present case of Coles Supermarkets, it can be observed that, despite being a giant player in the market, fails to achieve the highest levels of turnover or profitability in comparison to its competitors. So, the management needs to figure out the main reasons for the reduced levels of sales and other relative values.

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