Highlights
Task
Social Media and Social Change Analyses
In this assessment, students are to build from Assessment 1 and write a paper based on one of the thematic areas explored, namely:
• Feminist Activism Online
• Disability Rights Activism Online
• LGBTQI+ Rights Activism Online
• Environmental Activism Online
• Migrant Rights Activism Online
• Ethnic/Culture/Race Rights Activism Online (selected)
Furthering the presentations presented in Week 6, each student will write a paper that carries out a full inquiry into a social media campaign of their choice (NB: this can be the campaign that they presented about in class, or another campaign that they choose to look into). The paper must clearly state important issues to include the following:
Aligned Learning Outcomes
a. Articulate an understanding of social media as a space for expression, solidarity and activism.
b. Demonstrate an understanding of the political economy of digital and social media companies.
c. Use theory to look at specific digital and social media moments/ movements/ platforms.
d. Demonstrate a global understanding of the various challenges and opportunities for social media for activism and advocacy.
e. Demonstrate practice skills linked to theories discussed, such as relationship work, problem exploration, the process of assessment, networking, and advocacy.
Assessment Criteria
1. Clear understanding and articulation of social media campaign
2. Demonstrated ability to use theoretical framework throughout argument
3. Clear understanding of the thematic area explored
4. Shows effective use of evidence/ data/ sources
5. Critical analysis
6. Clarity of expression
7. Grammar, punctuation and spelling
8. Correct citation of documents using APA (7th edition) referencing style.
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