Synergising Marketing SWOT Factors - Accounting Assignment Help

Assignment Task

Brand/Products –SBU

This exercise considers your client’s strategic business unit, popularly known as SBU. This is a fully-functional unit of your client’s business that has its own vision and direction. Typically, a strategic business unit operates as a separate unit, but it is also an important part of the company. Identify and map out where your client’s products will take their business over the medium term, using one or two of the analyses matrices (i.e. PLC, BCG, Ansoff and Porter)

Competitive Perceptual Map

This exercise considers how your client’s brand is positioned in the marketplace against competing brands. Identify the critical attributes in your client’s products and in a map, visually present how consumers perceive your client’s products in the competitive environment.

SWOT Analysis

This exercise considers the SWOT factors, which exert internal (i.e. strengths and weaknesses) and external (i.e. opportunities and threats) influences on your client’s business practices. Identify three to five issues from each SWOT factor (i.e. strengths, weaknesses, opportunities and threats) that have potential to impact on your client in the marketplace. Discuss the implications of each issue for their impact on your client’s marketing strategies.

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