TACC613 - Mergers and Acquisitions Summer 2020 & Seven West Media Limited or Prime Media Group Limited - Accounting Assignment Help

Assignment Task -                 
 

For this assignment, you should analyse the merger between Seven West Media Limited (ASX: SWM) [Acquirer] and Prime Media Group Limited (ASX: PRT) [Target] announced on October 18, 2019. You  should analyse the deal based on the information available at the time the deal was announced. 

•  The assignment write-up should be about 1000 words (up to 2 pages long).  
•  You can add one more page of appendix of tables and graphs. 
• You should make your own graphs and tables --- do not copy graphs and tables from other sources. ? You should include a list of references --- this will not count towards the page limit. 
• Your write-up should address the following points: 
•  Overview of acquirers’ industry and its business and discussion of acquirer’s business plan/strategy and its merger strategy (about one page) 
• The analysis should be based mainly on lecture 2 and include the following elements: o Industry analysis:  
• Focus your discuss on cyclical or structural changes that the industry might be  undergoing that might be relevant for the merger  Company analysis:   
• Analyse recent (last five years) financial performance and trends in performance of the  acquirer (and the target) 
• Focus on financial performance and trend that might be relevant for the merger o Devise/analyse company strategy based on the industry and company analyses above o Devise/analyse company’s merger strategy: should 
• What kind of companies should the acquirer acquire based on your analysis? 
•  Deal Rationale (about one page) 
• Justify or criticise the deal concept and explain the logic (or lack thereof) of the deal. o Using tools and concepts from lecture 1 and the three slides on synergy in lecture 3, describe the  motivations and the rationale for the deal.
•  What are the sources of synergy? Be specific and detailed. 
•  What are the other potential sources of value creation in this deal?  
• What other objectives/reasons are behind the deal? 
• Are there bad reasons for the deal? 
• Was the deal reasonably priced and correctly timed? 
• Try to link the deal rationale with the industry/company analyses above. 
• How does the current deal fit with your analysis (of acquirer’s business/merger strategy)  of the kind of targets the acquirer should pursue --- i.e., is this deal a good ‘strategic fit’  for the acquirer? 
• Does the deal make sense in a long-term or ‘strategic’ sense? 
•  The bullet-points above are given as a guide to organise your write-up. 
•  You do not need to address all the bullet points, and you may want to use other  concepts/frameworks from lectures 1 & 2 and part of lecture 3, including the annex slides, in your  write-up. 
• Please be aware that all factors are not equally important in all deals, so you should vary the emphases on  different points as appropriate.  
•  Try to think what is the strategic challenge facing the industry and the firm, and what are the  major reason(s) for this particular deal.  
• Then organise your write-up so the analyses support your conclusions on these issues. ? Your write-up should be based on thorough research. You should use all of the following sources to  gather the necessary background information: 

 Some additional guidelines: 

• You should support your arguments and claims with evidence. 
•  Your analyses should build up to a conclusion, and should not be just a series of unconnected  observations and statements. 
• You should not include information that is not relevant for your arguments and conclusions. o The language of the report should be clear, concise, coherent and grammatically correct.

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